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Sales, Marketing and Advertising Managers  (NOC 0611)
Abitibi-Témiscamingue Region
Description |  Titles |  Duties |   Related Occupations

Sales, marketing and advertising managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations. They are employed by commercial, industrial and wholesale establishments, marketing and public relations consulting companies and government departments.

Internet communications manager, Web communications manager, Web marketing manager, advertising director, advertising manager, corporate sales manager, director, communications, director, media relations, director, public relations, fundraising campaign manager, manager, e-business, marketing manager, promotions manager, regional sales manager, sales and marketing manager.

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The following is a summary of main duties for some occupations in this unit group:
  • Sales managers plan, direct and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.
  • Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
  • Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
  • Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
  • E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities.
Included Cities in Region | Service Canada Offices

Amos, Rouyn-Noranda, Témiscaming, Val-d'Or, Ville-Marie, La Sarre, Macamic, Malartic, Senneterre, Barraute

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View a list of Service Canada offices in this area.

Outlook & Prospects for Sales, Marketing and Advertising Managers in Abitibi-Témiscamingue Region

The future forecast and current conditions for an occupation can vary based on location or due to changes in the economy, technology, or demand for a product or service.

Local Employment Potential Information

Table on the employment potential for Sales, Marketing and Advertising Managers in Abitibi-Témiscamingue Region as well as in the rest of the Québec.
Location Employment Potential Release Date
Abitibi-Témiscamingue Region Good 2012-11-19

For the 2012-2014 period, job opportunities in the Abitibi-Temiscamingue region are expected to be good for this occupation.

According to 2006 Census data, workers in this occupation in Abitibi-Témiscamingue were employed mostly in wholesale trade (51%), manufacturing (24%) and administrative and support, waste management and remediation services (10%). Changes in employment in this occupation depend primarily on the trends that impact the industries in which these managers are employed. Technology, including resource management and just-in-time systems, has a strong presence in the wholesale trade industry. Productivity has increased and the working conditions are good. An increase in personal disposable income will also promote growth in this occupational group over the forecast period.

Therefore, the number of jobs in this occupation is expected to increase, and other openings will also result from positions freed up by executives who retire and are promoted to senior executive positions. These jobs will be open primarily to individuals with extensive experience in their field.

[ Source: Labour Market Information - HRSDC ]

Local Labour Market News

Week of May 06 – May 10, 2013

Week of Mar 11 – Mar 15, 2013

Week of Feb 11 – Feb 15, 2013

Week of Jan 28 – Feb 01, 2013

[ Source: Labour Market Information - HRSDC ]
Please consult the Québec and Canada tabs for more useful information related to outlook.