Explore Careers - Job Market Report
Business development officers and marketing researchers and consultants conduct research, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing firms and business associations or may be self-employed.
business development officer, community economic development consultant, economic development officer, industrial development officer, market researcher, marketing analyst, marketing consultant, regional development analyst, tourism development officer, tourism industry consultant.
- Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
- Design market research questionnaires
- Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
- Plan development projects and co-ordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
- Assess business opportunities and develop strategies to attract venture capital
- Respond to enquiries from members of the business community and general public concerning development opportunities
- Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
- Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
- Evaluate customer service and store environments
- Conduct comparative research on marketing strategies for industrial and commercial products
- Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
- Prepare reports, research papers, educational texts or articles
- Plan and develop E-commerce strategies
- Provide consultation on planning and starting of new businesses.
Outlook & Prospects for Business Development Officers and Marketing Researchers and Consultants in London Region
The future forecast and current conditions for an occupation can vary based on location or due to changes in the economy, technology, or demand for a product or service.
Local Employment Potential Information
|Location||Employment Potential||Release Date|
|London Region||<Not assigned>||2012-12-05|
Compared to other occupations, this is not a significant occupation in this region.
The outlook for business development officers and marketing researchers and consultants is expected to be fair in Ontario in 2012-2013. For marketing researchers and consultants, entry-level marketing positions may be created as companies focus more on marketing in order to reach out to consumers. Advancement beyond the entry-level in this field may be limited. In contrast, most business and economic development officer positions require several years of experience in business or commerce and there are fewer entry-level opportunities. Business development positions tend to be with corporate operations, rural stakeholders or municipalities. The growing trend of municipalities hiring in-house business development positions to help revitalize or strengthen their local economies may lead to more opportunities in this field.
According to the 2006 census, there were approximately 25,200 business development officers, marketing researchers and consultants in the province of Ontario, an increase of almost 50% from the previous census. Much of this growth can be attributed to the increased outsourcing of market research to private firms. The large growth in this field since 2001 has resulted in a younger than average workforce. Less than 20% of people in this occupation were aged 50 and over at the time of the 2006 census. Most of the positions created in this field will result from turnover as workers leave for other opportunities.
Local Labour Market News
Week of Jun 03 – Jun 07, 2013
- Shamrock Metal Recycling opened in May, employing three people with plans to add another seven as the business grows
Week of May 27 – May 31, 2013
- St. Anne's Catholic School in St. Thomas is expanding to accommodate the arrival of full-day kindergarten in September 2013. K+L Construction Limited holds the project contract, which is budgeted at approximately $1M.
- The Elgin Children’s Aid Society in St. Thomas issued layoff notices to 10 people due to a reduction in its budget. The agency will also make cuts to a number of services and programs.
- The diSTRICTLY Business Regional Expo of Enterprise will be taking place on June 6, 2013, at the Western Fair District’s Progress Building in London. Over 200 exhibitors are expected to be present.
Week of May 20 – May 24, 2013
- The Government of Ontario has partnered with Armo Tool Limited to expand production at its Middlesex plant, creating 14 new jobs and retaining 125 positions
Week of May 13 – May 17, 2013
- The Ontario Hockey League announced that London has won the bid to host the 2014 MasterCard Memorial Cup. The event will take place from May 16-25, 2014.
- Date Modified: