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Business Development Officers and Marketing Researchers and Consultants  (NOC 4163)
London Region
Description |  Titles |  Duties |   Related Occupations

Business development officers and marketing researchers and consultants conduct research, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing firms and business associations or may be self-employed.

business development officer, community economic development consultant, economic development officer, industrial development officer, market researcher, marketing analyst, marketing consultant, regional development analyst, tourism development officer, tourism industry consultant.

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Business development officers and marketing researchers and consultants perform some or all of the following duties:
  • Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
  • Design market research questionnaires
  • Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
  • Plan development projects and co-ordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
  • Assess business opportunities and develop strategies to attract venture capital
  • Respond to enquiries from members of the business community and general public concerning development opportunities
  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
  • Evaluate customer service and store environments
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
  • Prepare reports, research papers, educational texts or articles
  • Plan and develop E-commerce strategies
  • Provide consultation on planning and starting of new businesses.
Included Cities in Region | Service Canada Offices

London, St. Thomas, Woodstock, Aylmer, Ingersoll, Parkhill, Strathroy, Tillsonburg, Belmont, Erie Rest, Grimmonds Beach, Invererie Heights, Lyndale, Lynhurst, Mitchell Heights, Mount Brydges, North Ward, Orchard Beach, Port Stanley

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View a list of Service Canada offices in this area.

Outlook & Prospects for Business Development Officers and Marketing Researchers and Consultants in London Region

The future forecast and current conditions for an occupation can vary based on location or due to changes in the economy, technology, or demand for a product or service.

Local Employment Potential Information

Table on the employment potential for Business Development Officers and Marketing Researchers and Consultants in London Region as well as in the rest of the Ontario.
Location Employment Potential Release Date
London Region <Not assigned> 2012-12-05

Compared to other occupations, this is not a significant occupation in this region.

The outlook for business development officers and marketing researchers and consultants is expected to be fair in Ontario in 2012-2013. For marketing researchers and consultants, entry-level marketing positions may be created as companies focus more on marketing in order to reach out to consumers. Advancement beyond the entry-level in this field may be limited. In contrast, most business and economic development officer positions require several years of experience in business or commerce and there are fewer entry-level opportunities. Business development positions tend to be with corporate operations, rural stakeholders or municipalities. The growing trend of municipalities hiring in-house business development positions to help revitalize or strengthen their local economies may lead to more opportunities in this field.

According to the 2006 census, there were approximately 25,200 business development officers, marketing researchers and consultants in the province of Ontario, an increase of almost 50% from the previous census. Much of this growth can be attributed to the increased outsourcing of market research to private firms. The large growth in this field since 2001 has resulted in a younger than average workforce. Less than 20% of people in this occupation were aged 50 and over at the time of the 2006 census. Most of the positions created in this field will result from turnover as workers leave for other opportunities.

[ Source: Labour Market Information - HRSDC ]
Please consult the Ontario and Canada tabs for more useful information related to outlook.