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Professional Occupations in Public Relations and Communications  (NOC 5124)
South Coast--Burin Peninsula Region
Description |  Titles |  Duties |   Related Occupations

This unit group includes specialists in public relations and communications who develop and implement communication and promotion strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.

communications officer, communications specialist, fundraising consultant, information officer, literary agent, media co-ordinator, media relations officer, museum educator, performers agent, press secretary, public affairs officer, public relations consultant, public relations officer, publicist, publicity agent.

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Specialists in public relations and communications perform some or all of the following duties:
  • Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
  • Gather, research and prepare communications material for internal and external audiences
  • Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
  • Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
  • Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
  • Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
  • Initiate and maintain contact with the media
  • Arrange interviews and news conferences
  • Act as spokesperson for an organization and answer written and oral inquiries
  • Co-ordinate special publicity events and promotions for internal and external audiences
  • Assist in the preparation of brochures, reports, newsletters and other material
  • Represent and act as an agent for talented individuals or individuals with specific occupational expertise
  • Prepare or oversee preparation of sports, literary, performance or other contracts.

Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing specific singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.

Included Cities in Region | Service Canada Offices

Bulls Cove, Burgeo, Channel-Port aux Basques, Fortune, Grand Bank, Harbour Breton, Harbour Mille, Marystown

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View a list of Service Canada offices in this area.

Outlook & Prospects for Professional Occupations in Public Relations and Communications in South Coast--Burin Peninsula Region

The future forecast and current conditions for an occupation can vary based on location or due to changes in the economy, technology, or demand for a product or service.

Local Employment Potential Information

Table on the employment potential for Professional Occupations in Public Relations and Communications in South Coast--Burin Peninsula Region as well as in the rest of the Newfoundland and Labrador.
Location Employment Potential Release Date
South Coast--Burin Peninsula Region Limited 2012-02-21

EMPLOYMENT POTENTIAL

According to the 2006 Census, only a small number of people are employed in this occupation in the South Coast-Burin region. Therefore, it is likely that the chances of finding employment in this occupation are LIMITED. This means that there are relatively weak employment opportunities for skilled workers in this occupation. Although employment opportunities are limited in the South Coast-Burin region, opportunities may exist in other regions of the province. People who are interested in work elsewhere should research the opportunities for this occupation in other labour markets across the province.

[ Source: Labour Market Information - HRSDC ]
Please consult the Newfoundland and Labrador and Canada tabs for more useful information related to outlook.