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Business Development Officers and Marketing Researchers and Consultants  (NOC 4163)
North Shore Region
Description |  Titles |  Duties |   Related Occupations

Business development officers and marketing researchers and consultants conduct research, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing firms and business associations or may be self-employed.

business development officer, community economic development consultant, economic development officer, industrial development officer, market researcher, marketing analyst, marketing consultant, regional development analyst, tourism development officer, tourism industry consultant.

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Business development officers and marketing researchers and consultants perform some or all of the following duties:
  • Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
  • Design market research questionnaires
  • Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
  • Plan development projects and co-ordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
  • Assess business opportunities and develop strategies to attract venture capital
  • Respond to enquiries from members of the business community and general public concerning development opportunities
  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
  • Evaluate customer service and store environments
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
  • Prepare reports, research papers, educational texts or articles
  • Plan and develop E-commerce strategies
  • Provide consultation on planning and starting of new businesses.
Included Cities in Region | Service Canada Offices

Truro, Amherst, Antigonish, New Glasgow, Oxford, Parrsboro, Pictou, Springhill, Stellarton, Trenton, Westville

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View a list of Service Canada offices in this area.

Wages for Business Development Officers and Marketing Researchers and Consultants in North Shore Region

Wages depend on job requirements and work conditions. They also vary between regions, for reasons such as location, labour agreements, and the availability of workers. The wages below are estimated before taxes.

Wage Estimates

Table of wage levels for your chosen occupation in your region as well as in the rest of the province or territory.
Location Wage ($/hr) Note
Low Median High
Nova Scotia 10.15 20.17 42.05 Note
Reference Period: 2006
Source: 2006 Census - Statistics Canada
Annapolis Valley Region 13.54 18.04 44.45 NoteLink opens in a new window
Reference Period: 2006
Source: 2006 Census - Statistics Canada
Cape Breton Region 10.15 22.81 31.59 NoteLink opens in a new window
Reference Period: 2006
Source: 2006 Census - Statistics Canada
Halifax Region 10.15 21.23 35.76 NoteLink opens in a new window
Reference Period: 2010-2011
Source: Employment Insurance Data
North Shore Region 10.15 15.03 22.72 NoteLink opens in a new window
Reference Period: 2006
Source: 2006 Census - Statistics Canada
Southern Region 10.15 15.99 22.82 NoteLink opens in a new window
Reference Period: 2006
Source: 2006 Census - Statistics Canada
[ Source: Labour Market Information - HRSDC | Wage Methodology ]
Please consult the North Shore Region and Canada tabs for more useful information related to wages.