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Business Development Officers and Marketing Researchers and Consultants  (NOC 4163)
Saint John--St. Stephen Region
Description |  Titles |  Duties |   Related Occupations

Business development officers and marketing researchers and consultants conduct research, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing firms and business associations or may be self-employed.

business development officer, community economic development consultant, economic development officer, industrial development officer, market researcher, marketing analyst, marketing consultant, regional development analyst, tourism development officer, tourism industry consultant.

Business development officers and marketing researchers and consultants perform some or all of the following duties:
  • Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
  • Design market research questionnaires
  • Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
  • Plan development projects and co-ordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
  • Assess business opportunities and develop strategies to attract venture capital
  • Respond to enquiries from members of the business community and general public concerning development opportunities
  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
  • Evaluate customer service and store environments
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
  • Prepare reports, research papers, educational texts or articles
  • Plan and develop E-commerce strategies
  • Provide consultation on planning and starting of new businesses.
Included Cities in Region | Service Canada Offices

Saint John, Golden Grove, Rothesay, Saint Andrews, St. Stephen, Sussex, Hampton Station, Lingley

View a list of Service Canada offices in this area.

Education & Job Requirements for Business Development Officers and Marketing Researchers and Consultants in Saint John--St. Stephen Region

Education and job requirements can vary by region. Workers in regulated occupations require a licence to work legally. Workers in non-regulated occupations do not require a licence, but employers may have other certification requirements.

Local Employment Requirements

Business development officers in New Brunswick are usually required to have a university degree with specialization in relevant fields such as; community development, business administration, etc. An Ec.D (Professional Certified Economic
Developer) designation is considered an asset but not mandatory as it can also be offered once a candidate is hired.

A combination of postsecondary education, experience and training may also be considered, however preference is usually given to candidates who have a degree.

Experience in various fields such as program promotion, working in business/project development, and analyzing financial and statistical information may be required.

Marketing researchers and consultants usually require either a university degree in a social science discipline or business administration. For some employers, a college business degree is also acceptable.
A Marketing Research Professional (MRP) certificate is also available through the national Marketing Research Intelligence Association, though not mandatory for candidates wishing to work in New Brunswick. The MRP designation can also have an influence on wages an employee will be paid.

Additional information for foreign trained workers may be found at the Canadian Information Centre for International Credentials: http://www.cicic.ca.

[Report Publication Date: 2010-06-23 |  Source: Labour Market Information - HRSDC ]

Local Skills Requirements

Business Development Officers:
According to a major employer of business development officers in New Brunswick, they indicate that excellent interpersonal, organizational and communication skills are necessary. They must also be able to communicate very well both orally and in writing. The capacity to interact perceptively and delicately with clients is very important in the business counselling aspect of the work. Organizational skills as well as working with others are also very important skills to have. As business counsellors, problem solving is another important element needed in order to successfully fulfill tasks.

Marketing researchers and consultants need to have the following skills; good oral and written communication capacities, thinking skills, numeracy as well as problem solving skills.

Knowledge of how to conduct surveys and analyze data, as well as conduct comparative research on marketing for products is helpful.

A solid understanding of research methods and design are also requirements for this occupation.

For additional information about essential skills, please visit: http://www.hrsdc.gc.ca/eng/workplaceskills/essential_skills/general/home.shtml.

[Report Publication Date: 2010-06-23 |  Source: Labour Market Information - HRSDC ]

Skills Requirements

There are often specific abilities, aptitudes and knowledge that are prerequisites to obtain employment in an occupation.

Most employers who advertise are looking for workers who have the following experience and skills:

Experience:
0-2 years

Specific Skills:
Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers. Conduct comparative research on marketing strategies for industrial and commercial products.

Additional Skills:
Use computer applications.

List of Associations

AssociationsLink opens in a new window are organizations that may provide news to its members about networking events, professional development and other common issues for people working in the same industry.

CanLearn Searches

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[ Source: CanLearn - HRSDC ]

Local Training

Training in English:

UNB Fredericton
P.O. Box 4400
Fredericton, NB E3B 5A3
Telephone: (506)453-4666
http://www.unb.ca

UNB Saint John
100 Tucker Park Road
P.O. Box 5050
Saint John, NB E2L 4L5
Telephone: (506)648-5500
Fax : (506)648-5691
http://www.unbsj.ca/

Mount Allison University
62 York Street
Sackville, NB E4L 1E2
Telephone: (506)364-2269
Fax: (506)364-2272
http://www.mta.ca/

St. Thomas University
51 Dineen Drive
Fredericton, NB E3B 5G3
Telephone: (506)452-0640
Fax: (506)450-9615
http://www.stu.ca


Training in French:

Université de Moncton
Moncton Campus
18 Antonine-Maillet Avenue
Moncton, NB E1A 3E9
Telephone: (506)858-4000
Toll Free: 1-800-363-8336
http://www.umoncton.ca/

For additional information about training institutions, please visit http://canlearn.ca.

[ Report Publication Date: 2011-07-06 | Source: Labour Market Information - HRSDC ]
Information for Newcomers

Getting your language skills assessed

If you do not know what your English or French language level is, visit one of the Language Assessment Centres across Canada. They will assess your language level and direct you to the appropriate language training program.

Please consult the New Brunswick and Canada tabs for more useful information related to education and job requirements.