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Sales, Marketing and Advertising Managers  (NOC 0611)
Wood Buffalo--Cold Lake Region
Description |  Titles |  Duties |   Related Occupations

Sales, marketing and advertising managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations. They are employed by commercial, industrial and wholesale establishments, marketing and public relations consulting companies and government departments.

Internet communications manager, Web communications manager, Web marketing manager, advertising director, advertising manager, corporate sales manager, director, communications, director, media relations, director, public relations, fundraising campaign manager, manager, e-business, marketing manager, promotions manager, regional sales manager, sales and marketing manager.

The following is a summary of main duties for some occupations in this unit group:
  • Sales managers plan, direct and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.
  • Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
  • Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
  • Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
  • E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities.
Included Cities in Region | Service Canada Offices

Bonnyville, Cold Lake, Elk Point, Lac La Biche, Smoky Lake, St. Paul, Fort McMurray

View a list of Service Canada offices in this area.

Education & Job Requirements for Sales, Marketing and Advertising Managers in Wood Buffalo--Cold Lake Region

Education and job requirements can vary by region. Workers in regulated occupations require a licence to work legally. Workers in non-regulated occupations do not require a licence, but employers may have other certification requirements.

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