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Business Development Officers and Marketing Researchers and Consultants  (NOC 4163)
Saguenay--Lac-Saint-Jean Region
Description |  Titles |  Duties |   Related Occupations

Business development officers and marketing researchers and consultants conduct research, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing firms and business associations or may be self-employed.

business development officer, community economic development consultant, economic development officer, industrial development officer, market researcher, marketing analyst, marketing consultant, regional development analyst, tourism development officer, tourism industry consultant.

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Business development officers and marketing researchers and consultants perform some or all of the following duties:
  • Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
  • Design market research questionnaires
  • Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
  • Plan development projects and co-ordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
  • Assess business opportunities and develop strategies to attract venture capital
  • Respond to enquiries from members of the business community and general public concerning development opportunities
  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
  • Evaluate customer service and store environments
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
  • Prepare reports, research papers, educational texts or articles
  • Plan and develop E-commerce strategies
  • Provide consultation on planning and starting of new businesses.
Included Cities in Region | Service Canada Offices

Chicoutimi, Ville de Saguenay, Alma, Jonquière, La Baie, Roberval, Desbiens, Dolbeau-Mistassini, Métabetchouan, Normandin, Saint-Coeur-de-Marie, Saint-Félicien, Bagotville, Grande-Baie, Port-Alfred, Saint-Honoré

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View a list of Service Canada offices in this area.

Outlook & Prospects for Business Development Officers and Marketing Researchers and Consultants in Saguenay--Lac-Saint-Jean Region

The future forecast and current conditions for an occupation can vary based on location or due to changes in the economy, technology, or demand for a product or service.

Local Employment Potential Information

Table on the employment potential for Business Development Officers and Marketing Researchers and Consultants in Saguenay--Lac-Saint-Jean Region as well as in the rest of the Québec.
Location Employment Potential Release Date
Saguenay--Lac-Saint-Jean Region Fair 2012-11-05

For the 2012-2014 period, job opportunities in the Saguenay-Lac-Saint-Jean region are expected to be fair for this occupation.

Opportunities will result primarily from positions left vacant by business Development Officers and Marketing Researchers who are retiring but also because of the high turnover rate.

Although opportunities for industrial commissioners will attract numerous candidates, some positions will be difficult to fill because employers generally look for a minimum of 5 to 8 years' experience in business or economic developments.

The requirements are lower, however, for positions in the regions and positions for business development officers. It is common for people to take regional positions to gain experience before applying for an industrial commissioner position in a city.

The turnover rate is quite high in this occupation. Although this work is more gratifying, it is very demanding and stressful and often involves working evenings and weekends.

[ Source: Labour Market Information - HRSDC ]

Local Labour Market News

Week of May 06 – May 10, 2013

Week of Apr 29 – May 03, 2013

Week of Apr 22 – Apr 26, 2013

Week of Apr 15 – Apr 19, 2013

[ Source: Labour Market Information - HRSDC ]
Please consult the Québec and Canada tabs for more useful information related to outlook.