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Sales, Marketing and Advertising Managers  (NOC 0611)
Saguenay--Lac-Saint-Jean Region
Description |  Titles |  Duties |   Related Occupations

Sales, marketing and advertising managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations. They are employed by commercial, industrial and wholesale establishments, marketing and public relations consulting companies and government departments.

Internet communications manager, Web communications manager, Web marketing manager, advertising director, advertising manager, corporate sales manager, director, communications, director, media relations, director, public relations, fundraising campaign manager, manager, e-business, marketing manager, promotions manager, regional sales manager, sales and marketing manager.

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The following is a summary of main duties for some occupations in this unit group:
  • Sales managers plan, direct and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.
  • Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
  • Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
  • Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
  • E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities.
Included Cities in Region | Service Canada Offices

Chicoutimi, Ville de Saguenay, Alma, Jonquière, La Baie, Roberval, Desbiens, Dolbeau-Mistassini, Métabetchouan, Normandin, Saint-Coeur-de-Marie, Saint-Félicien, Bagotville, Grande-Baie, Port-Alfred, Saint-Honoré

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View a list of Service Canada offices in this area.

Education & Job Requirements for Sales, Marketing and Advertising Managers in Saguenay--Lac-Saint-Jean Region

Education and job requirements can vary by region. Workers in regulated occupations require a licence to work legally. Workers in non-regulated occupations do not require a licence, but employers may have other certification requirements.

Employment Requirements

Employment requirements are prerequisites generally needed to enter an occupation.

  • Sales and marketing managers
  • A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing
    and
    Several years of experience as a sales or marketing representative or in a related occupation are required.
  • Advertising and public relations managers
  • A university degree or college diploma in public relations, communications, marketing, journalism or in a related field
    and
    Several years of experience as an advertising officer, public relations officer or communications officer or in a related occupation are required.
  • E-business managers
  • A university degree or college diploma in a field related to Web site content
    and
    Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.
[ Source: National Occupational Classification 2006 - HRSDC ]

Regulation by Province/Territory

Some provinces and territories regulate certain professions and trades while others do not. If you have a licence to work in one province, your licence may not be accepted in other provinces or territories. Consult the table below to determine in which province or territory your occupation/trade is regulated.

Table of job opportunities for your chosen occupation at the provincial or territorial level.
Province and Territory Regulation
Alberta
Not regulated
British Columbia
Not regulated
Manitoba
Not regulated
New Brunswick
Not regulated
Newfoundland and Labrador
Not regulated
Northwest Territories
Not regulated
Nova Scotia
Not regulated
Nunavut
Not regulated
Ontario
Not regulated
Prince Edward Island
Not regulated
Québec
Not regulated
Saskatchewan
Not regulated
Yukon
Not regulated
[ Source: Labour Market Information - HRSDC ]

Education Programs

Programs in the order in which they are most likely to supply graduates to this occupation (Sales, Marketing and Advertising Managers):

[ Source: 2006 Census - Statistics Canada ]
Information for Newcomers

Credential Assessment

Provincial credential assessment services assess academic credentials for a fee. Contact a regulatory body or other organization to determine if you need an assessment before spending money on one that is not required or recognized.

The assessment will tell you how your education compares with educational standards in the province or territory where you are planning to settle can help you in your job search.

[ Source: Foreign Credential Recognitionn Program - HRSDC ]
Please consult the Saguenay--Lac-Saint-Jean Region and Québec tabs for more useful information related to education and job requirements.