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Sales, Marketing and Advertising Managers  (NOC 0611)
Bas-Saint-Laurent Region
Description |  Titles |  Duties |   Related Occupations

Sales, marketing and advertising managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations. They are employed by commercial, industrial and wholesale establishments, marketing and public relations consulting companies and government departments.

Internet communications manager, Web communications manager, Web marketing manager, advertising director, advertising manager, corporate sales manager, director, communications, director, media relations, director, public relations, fundraising campaign manager, manager, e-business, marketing manager, promotions manager, regional sales manager, sales and marketing manager.

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The following is a summary of main duties for some occupations in this unit group:
  • Sales managers plan, direct and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.
  • Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
  • Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
  • Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
  • E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities.
Included Cities in Region | Service Canada Offices

La Pocatière, Rimouski, Rivière-du-Loup, Amqui, Cabano, Causapscal, Matane, Mont-Joli, Notre-Dame-du-Lac, Pointe-au-Père, Trois-Pistoles, Le Bic

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View a list of Service Canada offices in this area.

Outlook & Prospects for Sales, Marketing and Advertising Managers in Bas-Saint-Laurent Region

The future forecast and current conditions for an occupation can vary based on location or due to changes in the economy, technology, or demand for a product or service.

Local Employment Potential Information

Table on the employment potential for Sales, Marketing and Advertising Managers in Bas-Saint-Laurent Region as well as in the rest of the Québec.
Location Employment Potential Release Date
Bas-Saint-Laurent Region Fair 2013-01-09

0611 - Sales, Marketing and Advertising Managers

Terms & Conditions:

In Bas-Saint-Laurent, most jobs are full-time and full-year. According to the 2006 Census, less than one quarter of jobs were held by women.

Trends:

For the 2012-2014 period, job opportunities in the Bas-Saint-Laurent region are expected to be fair for this occupation.

The number of sales, marketing and advertising managers has climbed significantly in the past few years in Bas-Saint-Laurent, thanks to strong performance in the manufacturing and wholesale trade industries during this period. However, job creation has slowed recently. The 2008-2009 recession negatively impacted manufacturing in the region.

This occupation is present in various industrial sectors including wholesale trade (35%), manufacturing (15%), information and cultural industries (8%) and finance and insurance (8%).

In the next few years, the number of sales, marketing and advertising managers is expected to shrink slightly. The few openings will mainly be to replace retiring workers.

Vacancies will be available to persons who have extensive experience in their fields: sales representatives, advertising specialists, public relations officers, communications officers, etc.

[ Source: Labour Market Information - HRSDC ]
Please consult the Québec and Canada tabs for more useful information related to outlook.