Senior managers in this unit group plan, organize, direct, control and evaluate, through middle managers, the overall operations of goods production, utility, transportation and construction companies. They formulate policies which establish the direction to be taken by these companies, either alone or in conjunction with other members of a board of directors.

chief executive officer (CEO) – manufacturing company, chief financial officer (CFO) – urban transit system, corporate controller, logging company, executive vice-president – railway, general manager, trucking company, president, residential construction company, publishing house general manager, regional vice-president, petroleum production company, vice-president, finance – mining company, vice-president, marketing – airline, vice-president, operations – electric power company, vice-president, sales – pulp and paper manufacturing.

• Establish objectives for the company and formulate or approve policies and programs
• Authorize and organize the establishment of major departments and associated senior staff positions
• Allocate material, human and financial resources to implement company policies and programs; establish financial and administrative controls; formulate and approve promotional campaigns; and approve overall personnel planning
• Select middle managers, directors or other executive staff
• Co-ordinate the work of regions, divisions or departments
• Represent the company or delegate representatives to act on behalf of the company in negotiations or other official functions.

Senior managers in this unit group may specialize in areas such as finance, marketing or human resources or in a particular product area.

Winnipeg

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